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Betsson AB is a Swedish company that offers a number of online gambling products, such as casino, poker, bingo, sports betting and scratch cards through more than 20 online gaming brands including Betsson, Betsafe and NordicBet.^[2] Betsson AB is listed on the NASDAQ Stockholm Large Cap List.^[1][3][4]

BetSafe released the free mobile app for App Store on May, 26 in 2016. Since then it has 25 updates. Later in 2016, Betsafe has added Poker and Virtual Sports to their app. In new updates they have also added new games, recently played widget, personalized casino lobby and have included a navigation tab bar. The Upswing Poker Lab also includes 259 poker hand charts which basically gives you a 'cheat sheet' on what hands to play in every situation possible in a cash game, tournament or Zoom game. Upswing Poker have also developed their own app so that you can actually just download all of these charts to your smart phone (Android or iOS).

Corporate history[edit]

Betsson AB can trace its roots back to 1963, and the foundation of AB Restaurang Rouletter by Bill Lindwall and Rolf Lundström, later renamed Cherryföretagen AB (Cherry), which provided slot machines to restaurants in Sweden. Cherry acquired a minority share of Net Entertainment in 1998, which was a company co-founded with Investment AB Kinnevik, tasked with developing online gaming solutions. The rest of the shares in Net Entertainment held by Kinnevik was acquired by Cherry in 2000, making Kinnevik the largest shareholder of Cherry in the process. In 2003, after the return of Pontus Lindwall (son of Bill Lindwall), as the CEO of Cherry, the company buys into Betsson (founded by Henrik Bergquist, Anders Holmgren and Fredrik Sidfalk), which had a gaming licence in England at that time, and later acquires a license in Malta. In 2006, Cherryföretagen changes its name to Betsson and the traditional gaming operation in the business sector of Cherry merges into a new group, Cherryföretagen, which later shortens the name back to Cherry and launches its own online sector based in Malta.^[5] Ulrik Bengtsson stepped up as CEO of Betsson in March 2016, and took over after Pontus Lindwall, who has stayed on as chairman of the board. Ulrik Bengtsson stepped down as CEO on 09.04.2017 and was succeeded by Pontus Lindwall. As a consequence, Patric Svensk was appointed Chairman of the Board after Pontus.^[6][7][8][9]

Products[edit]

Betsson AB's subsidiaries owns and operates a number of websites via its subsidiaries in Malta.^[1][10]

In November 2017, Betsson signed a deal with Scout gaming to integrate its daily fantasy sports platform across all its brands, including BetSafe, its UK facing online bookmaker. The integration is expected to be completed by 2018.^[11]

Mobile Apps

BetSafe released the free mobile app for App Store on May, 26 in 2016. Since then it has 25 updates.

Later in 2016, Betsafe has added Poker and Virtual Sports to their app. In new updates they have also added new games, recently played widget, personalized casino lobby and have included a navigation tab bar.

As for Android, Betsafe provides an app developed by BML Group ltd, compatible with wide range of Android devices including Samsung, Xiaomi, Motorola, Huawei, Vivo, LG, Sony, and HTC.^[12]

Business acquisitions[edit]

In 2011 the company acquired all of the shares in the Betsafe Group for SEK 292 M. The aim of the acquisition was to increase Betsson's market presence and enable continued growth. The acquisition grew Betsson's number of customers to approximately 419,000 — surpassing Unibet in the number of active players. That same year Betsson signed an agreement with a Chinese state-owned company regarding the development of joint-owned gaming operations.^[13][14]

In March 2017, Betsson completed its £26 million acquisition of NetPlay TV's assets, adding Jackpot247, SuperCasino and Vernons to its European gaming multi-brand portfolio.^[15]

In February 2020, Betsson acquired Gaming Innovation Group B2C assets.^[16]

Awards[edit]

Betsson received the Best Customer Service Award at the prestigious 10th Annual eGaming Review (EGR) in London. Betsson is ahead of 800 participants. For the fourth consecutive year, the Bettson Group has been the customer service winner of the year.^[17]

Data Breach[edit]

In January 2020 Jackpot247 sent emails to all of their customers advising them that they had suffered a data breach with the following message:

'We regret to inform you that Jackpot247 has suffered a security incident and some of your personal data has been revealed to an unauthorized person. We took various mitigating measures and the unauthorised person is no longer able to access your data. Rest assured that our investigations show that your credit card, payment information, password and copies of any documents sent to Jackpot247 have not been accessed and remain secure. After conducting detailed investigations into the incident, we can confirm that the unauthorised person has been able to access your username and name, email address, telephone number, residential address, date of registration and some internal activity classifications that are not of relevance to the unauthorized person.

It is our duty to report this data breach to you and inform you what data has been compromised.'

Users were advised to reset passwords and be wary of phishing emails being received.^[18]

References[edit]

1. ^ ^abc'2015 Annual Report'(PDF). Betsson AB. Archived from the original(PDF) on 8 May 2016. Retrieved 6 April 2016.
2. ^'About Betsson Group'. www.betssongroup.com. Retrieved 2017-06-17.
3. ^'Koncernstruktur - Betsson AB'. Solid Info. Retrieved 5 August 2014.
4. ^'About Us'. Betsson. Retrieved 5 August 2014.
5. ^http://cherry.se/en/cherrys-history/%7C Cherry. Retrieved 7 April 2017
6. ^'BETSSON AB - Grunddata' (in Swedish). Solid Info. Retrieved 5 August 2014. Registrering och aktivering: Bildat 1963-12-02 BV, Namn registrerat 2006-06-13 BV
7. ^'History'. Betsson. Archived from the original on 2014-09-14. Retrieved 5 August 2014.
8. ^'Betsson - superaktien som stigit över 11 000 procent' (in Swedish). Svenska Dagbladet. Retrieved 5 August 2014.
9. ^'Tar hem spelet' (in Swedish). Affärsvärlden. Archived from the original on 8 August 2014. Retrieved 5 August 2014.
10. ^'Om Betsson' (in Swedish). Betsson AB. Retrieved 6 April 2016.
11. ^'Betsson signs deal to integrate daily fantasy sports platform'. BestBettingSites.uk. 27 November 2017. Retrieved 27 November 2017.
12. ^'Betsafe Casino Mobile App Review'. JackMobileCasinos. 2019-01-26. Retrieved 2020-06-24.
13. ^'Annual Report 2011'(PDF). Betsson AB. Archived from the original(PDF) on 2 April 2015. Retrieved 5 August 2014.
14. ^'Betsson i ledande roll' (in Swedish). Dagens Nyheter. Retrieved 5 August 2014.
15. ^'Betsson completes £26 million acquisition of NetPlay TV'. SBC News. 2017-03-31. Retrieved 2017-06-17.
16. ^'GiG strikes deal to offload B2C assets to Betsson'. iGaming Business. February 14, 2020.
17. ^Karpenko, Andy. 'Betsson reseña'. revizorro.org (in Spanish).
18. ^'Jackpot247 Suffers Data Breach'. Casino Listings Online. 21 January 2020. Retrieved 29 January 2020.

External links[edit]

• Betsson AB Corporate information

Bets10 in its current guise, was founded in 2011. This online betting company are owned by Realm Entertainment Ltd and licenced out of Malta. There is definitely some element of control from major European bookmaker Betsson who used to own Bets10 – they indicated on their website they sold ‘their Turkish operation’ to Realm Entertainment in 2010. In addition to a bookmaker, Bets10 offer odds on horse racing, operate online casino and poker rooms and provide a long list of slot type games.

Website

Whilst writing this review, the Bets10 website loads as either 8bets10.com or 13bets10.com. The number before the domain name is a tactic used by many firms who operate in Turkey, where online gambling is illegal. When the website is blocked by the authorities, the betting firms just put another number in front or after their domain name and redirect traffic. That is what appears to have happened here although on review, the also have a standard url page in addition to the aforementioned two.

The landing page for Bets10 is fairly slick. A dark background, with a black, green and white theme and clear text makes the site easy to navigate around and professional sliding graphics help entice customers into the site.

When landing on the bookmaker, the influence of Betsson is clear to see. The website is very, very similar in terms of layout and content. On the left hand side of the page is the list of sports available and the useful search bar directly above allows customers to quickly access their desired bet/market. The centre of the page is dominated by the live betting and the most popular bets of the day, with the live fayre listing exactly the same games on both websites. The right hand side of the page gives access to live scores, customer service, FAQ’s and the option to switch between odds formats (e.g decimal odds). Customers can log into their accounts at the top of the page and all in all the website is very fluent in design. Where it does not excel, however, is in the speed of loading. The software isn’t the fastest and the markets don’t load as quickly as they should. Although this is a minor gripe, it is noticeable when comparing the site to some rivals.

Bets10 do have a mobile web app which can be accessed by visiting the site from an Android or iOS device. It is quite easy to get around and customers are able to stream live matches when logged into their accounts. There is a small glitch on the app, as when visiting the ‘promos’ section when the language is set to English, a list of promotions appear on the screen in Turkish. Surprising that this error has not been rectified.

Languages

The website can be viewed in English, Turkish, Greek, Spanish and German on a desktop and in English or Turkish on a mobile device

Markets

The market coverage at Bets10 is reasonable, if not spectacular. There are 26 different sports covered (incidentally Betsson offer 28), with the number of markets/bets indicated in brackets next to each sport. Football obviously has the most coverage, and is followed by ice hockey, American football and basketball.

Conventional mainstream sports such as tennis, golf, cricket, boxing and snooker all have events priced up and popular European sports such as handball and bandy also have markets available.

The NFL coverage is very strong. For each game there are overs/unders, first touchdown scorer, specials, total passing yards and much more. There is also an extensive statistics section for each match and the American football betting would have to be considered the shining light of Bets10 service.

Unlike Betsson and most young online betting companies, Bets10 actually have a horse racing section. However, when landing on the horse racing page, users will be disappointed. The offering is purely US and Canadian action, with no UK racing available. This is probably due to the fact that US and Canadian racing is lower maintenance than the action from the UK – there is no fixed odds betting, with the returns determined by a pari-mutuel dividend. There is no requirement for a big trading department to manage liabilities and change prices etc.

Bets10 offer a range of live sports betting, with football, ice hockey, volleyball and basketball covered. Some of the matches are streamed and if there is a live video, it is indicated with a ‘TV’ logo next to the market.

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Odds

To make a comparison of how competitive the odds are, it is often best to look at the prices compiled for the English Premier League. The reasoning for this? Well the most money goes on the league and there is the most information regarding team news and statistics. Having the closest to ‘perfect knowledge’, should give the bookmakers the confidence to give their most competitive odds. Looking at the Newcastle v Sunderland betting odds:

• Bet365 – 102.6%
• Ladbrokes – 104.4%
• Bets10 – 104.5%
• Skybet – 106.0%

Bets10 perform reasonably well, behind market leaders Bet365, marginally behind Ladbrokes and ahead of Skybet. The closer the book percentages are to 100%, the more competitive the odds.

Looking at an NFL game with the same bookmakers, there is a slight change in the competitiveness of the odds:

• Skybet – 104.5%
• Bet365 -104.7%
• Bets10- 105.3%
• Ladbrokes – 105.8

Bets10 again ranked third best but were not far off with any of their market rivals. It can be said that their odds are fair, if not market leading.

Customer Services

The customer services vary depending which country customers are signing in from. Those accessing the site in English are only able to communicate with Bets10 via email. Apparently the customer services are manned 24/7, but there is no way to interact via the telephone. For Turkish customers, there is an extra option – live chat. This service is manned from 11am to 7pm daily, but again there is no way for Turkish customers to speak directly to anyone at Bets10.

Promotions

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When arriving on the landing page, customers are greeted with a graphic which indicates an offer for new users to have their first deposit doubled. However, there is no clickable link, no terms and conditions or indication of any maximum amount. This is poor. When accessing the site in Turkish, there is a graphic which advertises a 200Lira sign up bonus for customers. Upon request, customer services confirmed that the bonus for customers from around Europe was 70Euros, but again there was no indication of the terms and rollover requirements. Definitely an area for improvement.

Payment Methods

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There are a range of different payment methods that can be used to fund Bets10 account.

Having several payment solutions, especially e-wallets, is a positive and enables customers to fund their accounts securely.

Overall

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There are definitely some positive aspects to the Bets10 service, most notably good NFL coverage and reasonable odds. However, customer services only contactable via email and difficult to find promotions give the indication that there is still plenty for Bets10 to work on. Their site could also load a little faster. Betsson clearly still have a hand in the Bets10 business, with the odds compilation the same and the design and functioning of the website extremely similar, so there would not be too much incentive for a customer who had an active Betsson account to need a Bets10 one.